Working on wealth technology, and the people it ought to serve.
Bruntsfield Capital is the firm behind the four pillars: Briefing, Advisory, Foundry and Equity. Different work, one intent: better access to wealth, through better technology, for the people it is meant to serve.
- Established
- 2021
- Based
- Edinburgh, working remotely
- Pillars
- Briefing, Advisory, Foundry, Equity
- Foundry
- Three companies: Giovanni, ARCA, The Reset
- Equity
- In formation
One wheel, four pillars.
Everyday people bring the demand. Markets and infrastructure bring the supply. Between them, the four pillars turn, and each one retires an old tool that only ever worked for the people who already had one.
One wheel, four pillars.
Everyday people bring the demand. Markets and infrastructure bring the supply. Between them, the four pillars turn, and each one retires an old tool that only ever worked for the people who already had one.
- 01Briefing
The newspaper told everyone the same thing, a day late. Briefing writes from inside the work.
- 02Advisory
The calculator only helped if you could do the sums. Advisory does the reading, and the first one is free.
- 03Foundry
The bright idea only lit up for people with the means to build it. Foundry brings the engineers, the operating support and the capital.
- 04Equity
The heirloom only worked if it was handed down to you. Equity is being built to carry good businesses on, rather than flip them.
- 00At the centre
The piggy bank held pennies, and inflation took most of them. What the wheel turns around is better access to wealth: platforms, technology and data that work for the people whose wealth it is.
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